The beauty salon industry with all its glitz and glamour is a highly lucrative business. It is quite surprising to know that the expected annual sale of beauty and personal care industry is projected to about 16 billion dollars in the UK. The industry is able to keep up the pace and outshines by providing newly minted high-tech beauty treatments. Last year in the UK, 495 new salons opened and the number is expected to rise this year.
The competition in this industry is growing at a sky-rocketing speed and the big giants are taking up the market. If you are thinking of starting your own beauty salon business, you need to draw your potential customer’s attention in a way that nobody else would have ever done. You need to start marketing your salon services aggressively and spread the word about your business. It becomes imperative for you to invest your time, money, and technical expertise to have positive results.
Always remember that you are not here just to offer typical salon services having ordinary beauty salon equipmentand providing services like hair-cutting, shampooing, nail care, etc. but you are here for marking your presence as the reliable salon offering extravagant comfort and relaxing experience. You are here to deliver a profitable service and create a long-lasting experience. We know you might be puzzled now whether to start your salon business or drop the idea? But fret not! In this blog, we have provided ways using which you can successfully open up a salon studio. Keep reading to know more…
It is never advisable to land in an uncharted terrain without being prepared. You need to know every nook and corner of the industry from your competitors to the target audience. Without practising this, you really should not take the next step. Based on the study insights, you should finalise which services your salon should give and which ones should be skipped. Providing salon services that none of your competitors provides the audience would be your Unique Selling Proposition (USP). Look out in your prospective salon vicinity if there is any express salon where they offer extraordinary hair treatments. Also, audience especially baby boomer mothers lookout for a salon service which has babysitting facility. So think out of the box ideas and understand the market expectation when it comes to having a salon service. You can make use of various online analysis tools that are free and use your observation skills at the same time. If you are at an initial stage, you need to ask your clients for their feedback and the expectations from the service.
Once you have done your market research well, you know your competitors game and have your benchmarks set. You need to offer services that go beyond the potential reach of your customers. This way, you will be able to define your salon’s concept. Based on the market analysis, you should have a virtual image of your dream salon in mind.
You should always remember that, along with looking good, your clients are at the salon to feel good. This feeling goes much beyond just the interiors & the services and evolves how you interact with them and treat them after getting your service. Imagine how you would want the compliments after getting a new hair cut or after trying a new nail art? This is exactly, how being a salon owner, you should strive to make them feel personal. These small details and personal touches define your salon concept. You need to plan the interiors creatively that makes your salon an outstanding go-to salon option for your target audience.
Your employees uniform style and colour also play a major role in wooing your prospective customers. The salon concept also depends on the type of salon you are planning to open in your area. The type can be classified as:
Also, your salon concept should be defined on the basis of your target audience. If you are planning to give luxurious and high-tech services, but your target audience prefers economic cost, you might face failure in the business.
No business can succeed without having a business plan in hand. The very first step is to make one and define your future plannings. There are certain things that you should cover in your business plan which includes, your target audience and the competition in the prospective area. Your financial estimates for spending on setting up the beauty salon. Your concept and creativity through which you think you will get a successful business. You can take online motivation for getting these creative ideas. Never define a business success timeframe that is non-achievable. Be realistic with your benchmarks and timeframes. Make a list of documents that you will require to submit officially for starting your own salon business. Gather all the documents which you have to submit for getting the federal employer identification number or a business license. For some product selling at your salon, you will also need to have approval from the officials. Ensure that the professional you hire be it a hairstylist or a makeup artist, have a professional license.
Finding suitable premises for opening a beauty salon is an onerous task. You need to find a place that meets your concept requirements. If you do not want to go for expensive property, you can go for a rented place to open your salon. This vital decision needs to be taken keeping in mind your financial capacities, future plans, and the concept you are planning to implement.
You need to select a place that easily gets notified and is accessible to the passer-by audience. A right location increases your chances of success. You should consider the availability of parking space for your clients. Additionally, make a facility for wheelchair or a comfortable Beauty Salon Chair for the special clients. These facilities have a positive influence over your target audience and thereby increase chances of success.
You need to plan a salon look that stands out from the competitors. Since you are planning to give niche services that make your clients feel special, you need to buy some of the exotic and extremely comfortable Salon Furniture.
Make a business expenditure plan in a way so that you can cover the expenses of the high-quality electric massage beds and Tattoo Furniture. Just make sure that you don’t go much beyond the budget that you have assigned for buying the furniture. Also, along with the furniture, you will need to offer some complimentary beverages and services while your customers visit the salon. Spare a budget to buy those beverages, services and other nitty-gritty requirements.
While you are doing all the above-mentioned activities, never forget to have onboard a perfectly qualified staff. The success may take some time but the practices followed will ensure that you become a pro in the services and outshine in the competition. All the best on the journey of making long-lasting client relationships.
Contact: Tony Mai, Thomas Zhang, Doris Liu
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