SALON SOCIAL MEDIA MARKETING TIPS
What could be better for salon marketing than a social media platform used solely for pictures? Instagram is essential for any salon looking to show off the talent of their stylists and attract new clients. A few tips and tricks to use Instagram to your full advantage are:
1. Complete Your Business Profile
Aside from making sure you have listed your salon’s name, address, and phone number at the top of your profile page, it is essential to convert the profile into a business profile, which takes just a few seconds. This will allow you to receive important information about your followers to help you take full advantage of your salon’s social media marketing outreach, including the ability to see the days and hours your followers are most commonly on Instagram, so you can post at the perfect time!
2. Use Hashtags to Your Advantage!
Hashtags are a great and easy salon advertising technique to reach your desired audience. Use trending and relevant salon-specific hashtags for more views, such as #happymothersday, #pulpriot, and #balayage. Additionally, don’t forget to use hashtags for your location, which can attract new clients looking for a stylist in their area.
3. Perfecting Your Content
Before deciding what to post, it is essential to know your audience! Instagram users are often young and trendy, so focus on fun and whimsical posts, along with posts boosting your brand and products. The #1 most important thing to post regularly is your stylist’s beautiful transformations and work! This way, you can let your work speak for itself and the customers will flow in!
Don’t forget to utilize exclusive Instagram promotions! Word-of-mouth is essential for salons, as trust is a crucial aspect of a good client-stylist relationship. One great and easy hair salon advertising technique is giving customers a discount on their next service for posting a selfie of their cute, new style with a hashtag of your salon’s name.
Looking to take your content one step further? Choose one or two filters or editing techniques and stick with them. This will make your page more uniform and brings a higher level of professionalism in your brand’s salon social media marketing strategies.
Need more salon marketing ideas? Here is a quick list of great salon social media marketing content:
– Before/After Transformation Photos
– Trendy Techniques on Clientele
– Exclusive Instagram Promotions
– Interior/Exterior of Salon
– Feature New Stylists to Boost their Business
– New or Featured Products
– Tutorial Videos (great for your Instagram Story or Facebook Live, too!)
Social media marketing is the perfect way for a salon to reach out to its ideal clientele and allow profits to reach their full potential. Social media moves quickly, so always remember to post regularly – and don’t forget to have fun with it! Let your whole team get in on the action to bring an extra boost of creativity to your profile! Give yourself the sales and the clients you deserve and get started now!